organic increase in brand awareness


organic increase in brand Engagement within a 20-day campaign


organic increase in LinkedIn visitors from the IT industry

The Client

Astria is a B2B digital forensics company that launched in the Philippines in 2021. In partnership with Exterro, they aimed to bring in the most advanced digital investigative intelligence and solutions to organizations, public and private sectors alike, wishing to evolve and upgrade their digital forensics and security through their DFIR platform, creating a safer world for everyone.

Read more to learn about how they saw an increase in brand awareness for their tech product.


Go-to-Market Strategy, Website Development, Content Creation

The Challenge: Marketing a complex tech platform to the Philippine audience

Bringing in a U.K.-based and a globally recognized DFIR (Digital Forensics and Incident Response) tech platform to a country like the Philippines was no easy feat. It was a matter of educating the audience of the importance of preparedness after a cyberattack. The goal was to market to the Philippine audience and help acquire high quality and marketing-qualified leads (MLQ) with as low client acquisition cost (CAC) as possible

The Insight: Account-based marketing (ABM) is crucial to a DFIR platform

It was clear a wider increase in brand awareness campaign to the key decision-makers of selected industries was necessary. Our team did not encourage the traditional method of A/B testing. Instead of marketing to a mass audience, we were selective in our approach.

The first step: the customer persona workshop and discovery. By having a clear understanding of who and where Astria’s primary clients are, we were able to define a highly started go-to-market strategy. This was followed by account-based marketing (ABM) in a narrowly defined market that can evangelise for the platform. Attending close-door and private events and capitalising on the network also proved effective.

As part of our content marketing strategy, an SEO optimized website is crucial for Astria and its industry. In order to enhance their online visibility and continuously increase their brand awareness, having an SEO optimized website ensures that Astria’s brand and services are easily discoverable by potential customers. By implementing effective SEO strategies, such as keyword optimization, content optimization, and technical SEO, we helped their website achieve higher rankings on search engine result pages (SERPs), making it more visible to users searching for digital forensics.

An SEO optimized website enables Astria to align their website’s content and structure with the specific needs and interests of their target audience. By gaining an understanding of the search intent and preferences of their potential customers, Astria can now optimize their website to deliver relevant and valuable content that engages and resonates with visitors. This targeted approach enhances user experience, encourages longer website visits, and significantly increases the likelihood of conversions.

One of the key benefits of SEO optimization is the ability to attract organic traffic, which refers to visitors who find the website through non-paid search engine results. By securing higher rankings in search results, Astria’s website gains increased visibility to a wider audience, resulting in a surge of organic traffic. This influx of targeted visitors holds the potential to generate more leads, conversions, and ultimately drive substantial business growth.

By implementing effective SEO strategies, Astria was able to experience an increase in brand awareness.

Explore Astria’s offerings here.

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